根据欧宜国际的industries要求，CanBrand design team放弃以中文为主体的标识系统，将欧宜国际的英语发音字母元素“o”and“e”通过紫色and黄色的渐变结合起来，一个方面形成鲜明的色彩对比，给人视觉。
CASE STUDY · CanBrand
OE Education brand identity design
OE Education · Brand identity design
01
Project overviewProject Overview
In 2008, OE Education commissioned CanBrand to deliver Brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of education; the engagement delivered the full file set and implementation hand-over OE Education needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 欧宜国际语言学校
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Period: 2008年 Client industry: education/培训 |
Scope of work: Brand identity design/品牌整体VI design Design team: CanBrand design team |
欧宜国际语言学校，品牌源于英国伦敦，是一家致力于国际语言education研究and交流的权威培训机构，专注Services于英语为第二语言国家的学生。旗下数量庞大的professionalism外教Team，拥有长期professionalism的海外教学credentials和丰富的教学经验，。
需求 DEMAND
为了打开当地市场，展现欧宜国际拥有国际化教学Team的品牌优势，结合China市场需求设计能够符合易传播、易接受、易理解的视觉标识系统。
方法 APPROACH
根据欧宜国际的industries要求，CanBrand design team放弃以中文为主体的标识系统，将欧宜国际的英语发音字母元素“o”and“e”通过紫色and黄色的渐变结合起来，一个方面形成鲜明的色彩对比，给人视觉冲击力；另一方面凸显欧宜国际的国际性andprofessionalism性。
Work ACHIEVEMENTS
在进过新的视觉形象呈现，欧宜国际在国内占据了大量市场资源，并成功and全球最大的知名education出版商英国培生集团合作，在China每年投入数百万美金用于研发，不断提升其Brand value和影响力。
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Design approachDesign Approach
欧宜英语 OE Educ的图形色彩字体，围绕education属性展开；欧宜英语 OE Educ的辨识度and延展性俱佳。
欧宜英语 OE Educ的Brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照欧宜英语 OE Educ示例执行不走样。
欧宜英语 OE Educ的rollout场景贴合education实际，覆盖门头、大屏and公文；欧宜英语 OE Educ自图纸到实物全程交底，欧宜英语 OE Educ验收合格。
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Project valueProject Value
With the project complete, OE Education owns a visual asset base covering Brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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