CanBrandand摩恩家居进行了共同战略规划，根据市场形势and消费者心理划分出摩恩家居所在的市场区域，并根据区域特性结合企业文化设计出摩恩家居的基础形象，营造温暖贴心的Corporate image和产品诉求。
CASE STUDY · CanBrand
Moen Decoration
Moen Decoration · corporate total brand identity design
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Project overviewProject Overview
In 2016, Moen Decoration commissioned CanBrand to deliver corporate total brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of soft furnishing; the engagement delivered the full file set and implementation hand-over Moen Decoration needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 摩恩家居
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Period: 2016年 Client industry: soft furnishing/家居 |
Scope of work: corporate total brand identity design Design team: CanBrand design team |
成立于1998年的摩恩家居，是一家professionalism以纺织品为主导的大型高端soft furnishing企业，产品远销欧洲、非洲、澳洲、美洲等世界各国，并在世界多国设有出口贸易办事处。摩恩集团总部位于ChinaJinan，注册资本5000万元，并在China广州、浙江设有分工厂，是China首家高端soft furnishing定制企业。
需求 DEMAND
摩恩家居作为Jinan的本地企业，andCanBrand强强合作，为高端市场带来优质的定制家装的同时，提供高Servicesexperience的visual identity system，将品牌文化通过直观形式呈现在消费群体面前。
方法 APPROACH
CanBrandand摩恩家居进行了共同战略规划，根据市场形势and消费者心理划分出摩恩家居所在的市场区域，并根据区域特性结合企业文化设计出摩恩家居的基础形象，营造温暖贴心的Corporate image和产品诉求。将冷暖色系中和于logo之中也赋予设计多变and特色。
Work ACHIEVEMENTS
经过重新设计的摩恩家居进一步扩大了在国内外的市场扩张范围，荣获“China驰名商标”“China优秀企业”、“AAA级信用单位”“China信誉企业示范单位”、“消费者信得过单位”等等各类Awards，在取得自营import and export权之后，产品主要销往韩国、日本、巴西、美国等多个国家。
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Design approachDesign Approach
Moen Decoration的图形色彩字体，围绕soft furnishing属性展开；Moen Decoration的辨识度and延展性俱佳。
Moen Decoration的corporate total brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Moen Decoration示例执行不走样。
Moen Decoration的rollout场景贴合soft furnishing实际，覆盖门头、大屏and公文；Moen Decoration自图纸到实物全程交底，Moen Decoration验收合格。
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Project valueProject Value
With the project complete, Moen Decoration owns a visual asset base covering corporate total brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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