在经过大量的市场调研and品牌核心价值分析，CanBrand design team为Haoxin Landscape Facilities制定了严格市场细分战略，帮助Haoxin Landscape Facilities确定所要呈现的品牌核心竞争点，并通过视觉形象直接传达给消费群体，提。
CASE STUDY · CanBrand
Haoxin Landscape Facilities
Haoxin Landscape Facilities · brand VI system design
01
Project overviewProject Overview
In 2012, Haoxin Landscape Facilities commissioned CanBrand to deliver brand VI system design. The visual direction was set by lead designer Shi Haibin after studying the context of urban landscape; the engagement delivered the full file set and implementation hand-over Haoxin Landscape Facilities needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 Haoxin Landscape Facilities
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Period: 2012年 Client industry: urban landscape/公共Services |
Scope of work: brand VI system design Design team: CanBrand design1部 |
好鑫景观作为好鑫贸易有限Company旗下环保木原品牌，在urban landscape建设and高档室内设计材料industries享有较高声誉，致力于为景观设计师提供优质产品资源及News顾问Services。
需求 DEMAND
在持续的市场竞争面前，好鑫景观面临着众多竞争对手，急需找到品牌突破点，重新细化市场，在本土品牌中占据一席之地。
方法 APPROACH
在经过大量的市场调研and品牌核心价值分析，CanBrand design team为Haoxin Landscape Facilities制定了严格市场细分战略，帮助Haoxin Landscape Facilities确定所要呈现的品牌核心竞争点，并通过视觉形象直接传达给消费群体，提升好鑫景观在同industries内的识别度。
Work ACHIEVEMENTS
经过市场细分策略规划andbrand visual改造之后，Haoxin Landscape Facilities一直活跃在industries内的各项工程之中，在专有领域保持领先地位，在激烈的竞争之中，好鑫景观不断展现着独特的企业文化and品牌魅力。
03
Design approachDesign Approach
Haoxin Landscape Facilities的图形色彩字体，围绕urban landscape属性展开；Haoxin Landscape Facilities的辨识度and延展性俱佳。
Haoxin Landscape Facilities的brand VI system design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Haoxin Landscape Facilities示例执行不走样。
Haoxin Landscape Facilities的rollout场景贴合urban landscape实际，覆盖门头、大屏and公文；Haoxin Landscape Facilities自图纸到实物全程交底，Haoxin Landscape Facilities验收合格。
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Project valueProject Value
With the project complete, Haoxin Landscape Facilities owns a visual asset base covering brand VI system design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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