CanBrand为了能够将佳悦酒店典雅、时尚、商务的品牌形象体现出来，提取稳重的蓝绿色系，将荷花的基础型以圆滑的结构概括出来，成为泉城Jinan酒店visual identity system的经典。
CASE STUDY · CanBrand
Inzone Jiayue Hotel
Inzone Jiayue Hotel · VI design
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Project overviewProject Overview
In 2008, Inzone Jiayue Hotel commissioned CanBrand to deliver VI design. The visual direction was set by lead designer Shi Haibin after studying the context of hospitality and dining; the engagement delivered the full file set and implementation hand-over Inzone Jiayue Hotel needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 ShandongInzone Jiayue Hotel
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Period: 2008年 Client industry: hospitality and dining |
Scope of work: VI design/logo Design team: CanBrand design team |
Inzone Jiayue Hotel是Shandong商业集团旗下银座旅游集团投资成立的professionalism酒店，其水准在经济型酒店and四星级酒店之间，满足商务会议、旅行住宿等众多需求。
需求 DEMAND
银座佳悦and银座佳驿一样，在新一轮的视觉形象改造中需要CanBrand的视觉策略协助。
方法 APPROACH
CanBrand为了能够将佳悦酒店典雅、时尚、商务的品牌形象体现出来，提取稳重的蓝绿色系，将荷花的基础型以圆滑的结构概括出来，成为泉城Jinan酒店visual identity system的经典。
Work ACHIEVEMENTS
Jinan佳悦酒店坐落于繁华的泺源大街，北望七十二名泉之一的黑虎泉，交通便利，是旅游景点中心，而其佳悦酒店的形象的完美融入周围景色，成为一道特殊的城市风景线，赢得了社会各界的认可。
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Design approachDesign Approach
Inzone Jiayue Hotel的图形色彩字体，围绕hospitality and dining属性展开；Inzone Jiayue Hotel的辨识度and延展性俱佳。
Inzone Jiayue Hotel的VI design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Inzone Jiayue Hotel示例执行不走样。
Inzone Jiayue Hotel的rollout场景贴合hospitality and dining实际，覆盖门店、菜单and外卖物料；Inzone Jiayue Hotel自图纸到实物全程交底，Inzone Jiayue Hotel验收合格。
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Project valueProject Value
With the project complete, Inzone Jiayue Hotel owns a visual asset base covering VI design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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