CanBrand在定位Micoer玫可儿品牌时紧贴时尚、美容主题，整体brand planning充满趣味and活泼，色彩明亮、动感，充满温馨and小资情调，当消费者置身于玫可儿的品牌环境中就像和自己的心灵谈恋爱。
CASE STUDY · CanBrand
MEIKEER beauty chain
MEIKEER beauty chain · brand planning
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Project overviewProject Overview
In May 2014, MEIKEER beauty chain commissioned CanBrand to deliver brand planning. The visual direction was set by lead designer Shi Haibin after studying the context of cosmetic surgery; the engagement delivered the full file set and implementation hand-over MEIKEER beauty chain needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 MEIKEER玫可儿
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Period: 2014年五月 Client industry: cosmetic surgery |
Scope of work: brand planning、image design、连锁店及soft furnishing设计 Design team: CanBrand design1部 |
女为悦己者容，女孩们都喜欢把自己打扮的漂漂亮亮的，或者为了吸引男神的注意或者为了身后的一大堆追求者，她们的容颜总是要时刻保持着赏心悦目。Micoer玫可儿将为您提供向别人展示完美自己的机会。
需求 DEMAND
Micoer玫可儿希望结合当代爱美人士的需求，推出一个能集时尚、温馨、舒适及人性化、趣味性于一体的时尚美容品牌。
方法 APPROACH
CanBrand在定位Micoer玫可儿品牌时紧贴时尚、美容主题，整体brand planning充满趣味and活泼，色彩明亮、动感，充满温馨and小资情调，当消费者置身于玫可儿的品牌环境中就像和自己的心灵谈恋爱般美妙不能自已。
Work ACHIEVEMENTS
Micoer玫可儿通过对品牌形象的塑造，达到cosmetic surgery模式完美融合，并得到了广大消费者的接受and认可，充分肯定了本Company对品牌的定位and设计的价值。同时，此项目品牌形象被收入在 《China设计annual》第十卷（2014-2015版）品牌类。
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Design approachDesign Approach
MEIKEER玫可儿美容的图形色彩字体，围绕cosmetic surgery属性展开；MEIKEER玫可儿美容的辨识度and延展性俱佳。
MEIKEER玫可儿美容的brand planning规范覆盖网格、色彩字体；组合禁用规则齐备，参照MEIKEER玫可儿美容示例执行不走样。
MEIKEER玫可儿美容的rollout场景贴合cosmetic surgery实际，覆盖门头、大屏and公文；MEIKEER玫可儿美容自图纸到实物全程交底，MEIKEER玫可儿美容验收合格。
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Project valueProject Value
With the project complete, MEIKEER beauty chain owns a visual asset base covering brand planning. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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