水饺作为China一种传统的食物，同industries竞争相对激烈，CanBrandTeam对津不换进行了深入的研究和实地考察之后，将津不换追求健康、方便、美味、时尚的Corporate image展现出来，提取企业现有元素，通过。
CASE STUDY · CanBrand
Jinbuhuan diced-pork dumplings
Jinbuhuan diced-pork dumplings · corporate identity design
01
Project overviewProject Overview
In 2017, Jinbuhuan diced-pork dumplings commissioned CanBrand to deliver corporate identity design. The visual direction was set by lead designer Shi Haibin after studying the context of dining; the engagement delivered the full file set and implementation hand-over Jinbuhuan diced-pork dumplings needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Jinbuhuan diced-pork dumplings
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Period: 2017年 Client industry: dining/水饺 |
Scope of work: corporate identity design Commercial photography Design team: CanBrand design team |
津不换是Jinan一家自主创业dining水饺店，传承饮食文化精髓，传递最新鲜健康的味道，立志做一家有温度的水饺店。
需求 DEMAND
作为一家新兴发展的dining水饺店，津不换希望通过此次Brand identity design能够在同类industries中拥有自身独特的品牌印记，吸引消费者的注意，从而快速融入市场。
方法 APPROACH
水饺作为China一种传统的食物，同industries竞争相对激烈，CanBrandTeam对津不换进行了深入的研究和实地考察之后，将津不换追求健康、方便、美味、时尚的Corporate image展现出来，提取企业现有元素，通过符号化形式提炼出来，增强品牌辨识度。
Work ACHIEVEMENTS
经过一系列的品牌形象推广，津不换得到了广大消费者的接受and认可，扩大了市场范围，营业额显著上升。
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Design approachDesign Approach
Jinbuhuan diced-pork dumplings的图形色彩字体，围绕dining属性展开；Jinbuhuan diced-pork dumplings的辨识度and延展性俱佳。
Jinbuhuan diced-pork dumplings的corporate identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Jinbuhuan diced-pork dumplings示例执行不走样。
Jinbuhuan diced-pork dumplings的rollout场景贴合dining实际，覆盖门店、菜单and外卖物料；Jinbuhuan diced-pork dumplings自图纸到实物全程交底，Jinbuhuan diced-pork dumplings验收合格。
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Project valueProject Value
With the project complete, Jinbuhuan diced-pork dumplings owns a visual asset base covering corporate identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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