CanBrandand盈猫鲜坊进行了共同战略规划，全面结合了消费市场的需求以及品牌的升级要求，通过对品牌的有效定位，在logo的设计上通过鱼和猫的独特设计组合，增加了趣味性和个性化，从而吸。
CASE STUDY · CanBrand
Yingmao Xianfang brand image planning
Yingmao Xianfang brand image planning · corporate identity design
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Project overviewProject Overview
In 2018, Yingmao Xianfang brand image planning commissioned CanBrand to deliver corporate identity design. The visual direction was set by lead designer Shi Haibin after studying the context of supermarket; the engagement delivered the full file set and implementation hand-over Yingmao Xianfang brand image planning needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 盈猫鲜坊
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Period: 2018年 Client industry: supermarket |
Scope of work: corporate identity design Design team: CanBrand design team |
盈猫鲜坊是泉盈酒店集团旗下的一家子品牌，是一家以生鲜为主的综合supermarket，主营水果、蔬菜、肉食、生鲜，致力于为顾客提供最新鲜的便利食材。
需求 DEMAND
盈猫鲜坊找到CanBrand design team，希望通过打造年轻化的品牌形象，吸引年轻消费者的目光，同时扩大自身的知名度and影响力。提高在同类industries中的辨识度，实现更大的企业价值，推动盈猫鲜坊整个品牌更好地发展。
方法 APPROACH
CanBrandand盈猫鲜坊进行了共同战略规划，全面结合了消费市场的需求以及品牌的升级要求，通过对品牌的有效定位，在logo的设计上通过鱼和猫的独特设计组合，增加了趣味性和个性化，从而吸引年轻消费者的目光，同时也给人不一样的品牌形象experience。
Work ACHIEVEMENTS
通过此次品牌形象的全面升级，盈猫鲜坊进一步打开市场，提高在同类industries中的辨识度,获得了大量消费者的认同，成为目标市场上的一个鲜明独立的品牌形象。
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Design approachDesign Approach
Yingmao Xianfang brand image planning的图形色彩字体，围绕supermarket属性展开；Yingmao Xianfang brand image planning的辨识度and延展性俱佳。
Yingmao Xianfang brand image planning的corporate identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Yingmao Xianfang brand image planning示例执行不走样。
Yingmao Xianfang brand image planning的rollout场景贴合supermarket实际，覆盖货架、礼盒and标签印刷；Yingmao Xianfang brand image planning自图纸到实物全程交底，Yingmao Xianfang brand image planning验收合格。
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Project valueProject Value
With the project complete, Yingmao Xianfang brand image planning owns a visual asset base covering corporate identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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