CASE STUDY · CanBrand

Luyuhui — your tea selection expert

Luyuhui — your tea selection expert · corporate identity design

  • Client / CLIENTLuyuhui — your tea selection expert
  • Industry / INDUSTRYdining
  • Service / SERVICEcorporate identity design
  • Date / DATE2018
01

Project overviewProject Overview

In 2018, Luyuhui — your tea selection expert commissioned CanBrand to deliver corporate identity design. The visual direction was set by lead designer Shi Haibin after studying the context of dining; the engagement delivered the full file set and implementation hand-over Luyuhui — your tea selection expert needed, giving the brand a consistent identity with room to extend.

02

Project showcaseProject Showcase

客户 陆羽会

Period: 2018年

Client industry: dining/团膳 

Scope of work: corporate identity design/chanp

Design team: CanBrand design team

所属集团----陆羽国际集团,源自茶圣故里湖北天门,是国内历史悠久、professionalism领先的茶文化集团,业务覆盖全国核心城市和主要产茶区。为喜欢茶的人士以及从事茶industries的人士提供各种茶配套Services。

 

需求 DEMAND


 

希望通过此次形象brand packaging升级,提高在同类industries中的辨识度,通过独特的品牌形象刺激消费者的购买欲望,达到刺激销售的目的。
进一步弘扬China茶文化,打造国际一流的茶文化产业集团。
 
 

方法 APPROACH 



陆羽会找到CanBrand design team,帮助其品牌形象packaging全面升级,通过对陆羽会的深入考察以及需求,共同确定了brand packaging的设计风格,打造属于自己品牌特色的有文化有内涵的茶packagingimage design。

 

Work ACHIEVEMENTS  


通过此次brand packaging形象升级,增加了packaging的艺术性和观赏性,协助陆羽会茶企茶产品流通及资金链供应,提高了企业的附加值,为进入国际茶市场奠定基础。

 

 

03

Design approachDesign Approach

Luyuhui — your tea selection expert设计策略Strategy

陆羽会找到CanBrand design team,帮助其品牌形象packaging全面升级,通过对陆羽会的深入考察以及需求,共同确定了brand packaging的设计风格,打造属于自己品牌特色的有文化有内涵的茶packagingimage design。

设计释义Interpretation

Luyuhui — your tea selection expert的图形色彩字体,围绕dining属性展开;Luyuhui — your tea selection expert的辨识度and延展性俱佳。

视觉规范Guidelines

Luyuhui — your tea selection expert的corporate identity design规范覆盖网格、色彩字体;组合禁用规则齐备,参照Luyuhui — your tea selection expert示例执行不走样。

application extensionsApplication

Luyuhui — your tea selection expert的rollout场景贴合dining实际,覆盖门店、菜单and外卖物料;Luyuhui — your tea selection expert自图纸到实物全程交底,Luyuhui — your tea selection expert验收合格。

04

Project valueProject Value

With the project complete, Luyuhui — your tea selection expert owns a visual asset base covering corporate identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.

START A PROJECT

If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.

If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.

项目咨询|获取proposalsInquiry|Get Proposal

experienceeconomy era, withprofessionalismanddedication igniteIgnite the brand value equation!

TEL: +86 138 6400 9222

Enquiry line +86 138 6400 9222

Chat on QQ 151712149

Website www.888ci.com

Email 151712149@qq.com

Address: Xueshan Road, Licheng District, Jinan, Shandong — Yuyuan Huafu, Junwang Fu

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