CanBrand design team对Dongying High-tech Industrial Development Zone设计思路进行发散and归纳，总结出旗帜、黄色、蓝色的设计元素进行创作。
CASE STUDY · CanBrand
VIS system — Dongying High-Tech Industrial Development Zone
Dongying High-tech Industrial Development Zone · brand visual identity system
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Project overviewProject Overview
In 2021, Dongying High-tech Industrial Development Zone commissioned CanBrand to deliver brand visual identity system. The visual direction was set by lead designer Shi Haibin after studying the context of public agency; the engagement delivered the full file set and implementation hand-over Dongying High-tech Industrial Development Zone needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Dongying High-tech Industrial Development Zone
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Period: 二零一柒年 Client industry: public agency |
Scope of work: brand visual identity system Design team: CanBrand design team |
Dongying High-tech Industrial Development Zone，是以石油装备为主导产业的特色园区，控制性规划面积23.26平方公里，按照“高效生态经济示范区、石油装备产业集聚区、外资引进聚集区、循环经济先行区”的功能定位，大力发展石油equipment manufacturing、石油机械加工、石油工程技术Services、新能源等高新技术产业，目前已形成了集石油装备研发、manufacturing、Services及内外贸于一体的完整产业体系，成为东营区发展industrial经济的主战场。
需求 DEMAND
在时代不断变化的今天，需要有标志能代表Dongying High-tech Industrial Development Zone的区域Ethos，形成更强的区域凝聚力。
方法 APPROACH
CanBrand design team对Dongying High-tech Industrial Development Zone设计思路进行发散and归纳，总结出旗帜、黄色、蓝色的设计元素进行创作；
CanBrand design team决定以旗帜为设计原型, with现代化的设计手法指明东营高新区的发展目标，放眼全球发展形势；
旗帜象征胜利的希望，更是高新区人对发展共赢的坚定信念；
黄色是黄河入海口，奔腾向前惠泽四方的能力；
蓝色是大海、科技、创新的代表，体现高新区的融合发展的实施策略；
黄蓝色调代表黄蓝经济区的地理位置，实际意义在于转型升级；
黄蓝之间初生的太阳，代表着照耀四方，惠泽万家的园区责任。
Work ACHIEVEMENTS
CanBrand为Dongying High-tech Industrial Development Zone设计的标志，展示了积极向上的城市态度，塑造了差异性城市品牌形象，有助于开发区稳步推进产业链招商，全面提升管理Services水平。
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Design approachDesign Approach
Dongying High-tech Industrial Development Zone的图形色彩字体，围绕public agency属性展开；Dongying High-tech Industrial Development Zone的辨识度and延展性俱佳。
Dongying High-tech Industrial Development Zone的brand visual identity system规范覆盖网格、色彩字体；组合禁用规则齐备，参照Dongying High-tech Industrial Development Zone示例执行不走样。
Dongying High-tech Industrial Development Zone的rollout场景贴合public agency实际，覆盖门头、大屏and公文；Dongying High-tech Industrial Development Zone自图纸到实物全程交底，Dongying High-tech Industrial Development Zone验收合格。
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Project valueProject Value
With the project complete, Dongying High-tech Industrial Development Zone owns a visual asset base covering brand visual identity system. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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