CanBrand design team经过讨论，最终决定以“和”字作为Logo design的基础，创意出自《论语学而》:“礼之用，和为贵”。
CASE STUDY · CanBrand
VI system — Shandong Huidaruihe Industrial Co., Ltd.
Shandong Huidaruihe Industrial · brand visual identity system
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Project overviewProject Overview
In March 2021, Shandong Huidaruihe Industrial commissioned CanBrand to deliver brand visual identity system. The visual direction was set by lead designer Shi Haibin after studying the context of state-owned enterprise; the engagement delivered the full file set and implementation hand-over Shandong Huidaruihe Industrial needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Shandong Huidaruihe Industrial
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Period: 2021年三月 Client industry: state-owned enterprise |
Scope of work: brand visual identity system Design team: CanBrand design team |
Shandong Huidaruihe Industrial位于Shandong的北大门滨州，于2019年在滨州市滨城区成立，注册资本为20000万元人民币，Company自成立以来，始终坚持以人为本， 秉承“信誉，诚信为本”的经营理念。主要经营城市道路、市政基础设施及项目投资建设、运营、管理;government授权土地开发经营;从事授权范围内国有资产经营等业务，是滨州地区经济发展的重要支撑。
需求 DEMAND
将Shandong Huidaruihe Industrial形象提升到国际企业高度，脱离传统地域形象限制，有助于开拓市场。
方法 APPROACH
CanBrand design team经过讨论，最终决定以“和”字作为Logo design的基础，创意出自《论语·学而》:“礼之用，和为贵”。通过对不同字体的“和”字进行比较and变形，最终决定标志对传统书法篆书中“和”字符号化处理，适当进行形变及归纳，标志转角处刚柔并济，方中有圆，并且蕴含惠达瑞和“HDRH”四个字母，标志由六部分组成，分别对应Company下属六大产业板块。
Work ACHIEVEMENTS
根据CanBrand design team为Shandong Huidaruihe Industrial设计的全新Corporate image，Shandong Huidaruihe Industrial在市场上得到了进一步推广，并通过新的品牌形象为企业吸引了一部分投资and合作项目。
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Design approachDesign Approach
Shandong Huidaruihe Industrial的图形色彩字体，围绕state-owned enterprise属性展开；Shandong Huidaruihe Industrial的辨识度and延展性俱佳。
Shandong Huidaruihe Industrial的brand visual identity system规范覆盖网格、色彩字体；组合禁用规则齐备，参照Shandong Huidaruihe Industrial示例执行不走样。
Shandong Huidaruihe Industrial的rollout场景贴合state-owned enterprise实际，覆盖门头、大屏and公文；Shandong Huidaruihe Industrial自图纸到实物全程交底，Shandong Huidaruihe Industrial验收合格。
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Project valueProject Value
With the project complete, Shandong Huidaruihe Industrial owns a visual asset base covering brand visual identity system. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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