标志整体造型由“SUNSHINE”首字母“S”演变而来，直观的加强标志and品牌的关联性。
CASE STUDY · CanBrand
VI system — Yangguang Lishe boutique hotel
Sunshine Lishe Boutique Hotel · brand visual identity system
01
Project overviewProject Overview
In March 2021, Sunshine Lishe Boutique Hotel commissioned CanBrand to deliver brand visual identity system. The visual direction was set by lead designer Shi Haibin after studying the context of hospitality and dining; the engagement delivered the full file set and implementation hand-over Sunshine Lishe Boutique Hotel needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Sunshine Lishe Boutique Hotel
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Period: 2021年三月 Client industry: hospitality and dining |
Scope of work: brand visual identity system Design team: CanBrand design team |
Sunshine Lishe Boutique Hotel是Shandong泉盈尚品酒店管理有限Company旗下的一家精品酒店品牌，酒店致力于为顾客提供优质Services、优雅的住宿环境，努力成为精英人士商旅出行的首选。
需求 DEMAND
提炼归纳Sunshine Lishe Boutique Hotel特点，设计能体现全新酒店特质的国际化新形象。
方法 APPROACH
标志整体造型由“SUNSHINE”首字母“S”演变而来，直观的加强标志and品牌的关联性；
标志造型由太阳、海平面、倒影组成，使标志充满场景化experience感，着重使住客有舒适的视觉感受；
标志造型亦如切开的桔子，代表甜美的味道和感受，桔子寓意财源滚滚、吉祥如意、团圆美满，同时祝愿酒店and住客生活和谐，名利双收；
标志整体如铜钱一般，象征酒店生意兴隆，财源滚滚。
Work ACHIEVEMENTS
CanBrand为Sunshine Lishe Boutique Hotel设计的logo标志，具有现代、时尚、有industries特征的特点，提升了Sunshine Lishe Boutique Hotel的整体形象特征，有助于酒店进行了推广，在industries内树立独特的品牌形象。
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Design approachDesign Approach
Sunshine Lishe Boutique Hotel的图形色彩字体，围绕hospitality and dining属性展开；Sunshine Lishe Boutique Hotel的辨识度and延展性俱佳。
Sunshine Lishe Boutique Hotel的brand visual identity system规范覆盖网格、色彩字体；组合禁用规则齐备，参照Sunshine Lishe Boutique Hotel示例执行不走样。
Sunshine Lishe Boutique Hotel的rollout场景贴合hospitality and dining实际，覆盖门店、菜单and外卖物料；Sunshine Lishe Boutique Hotel自图纸到实物全程交底，Sunshine Lishe Boutique Hotel验收合格。
04
Project valueProject Value
With the project complete, Sunshine Lishe Boutique Hotel owns a visual asset base covering brand visual identity system. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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