CanBrand design team深入研究Fenstek所面向的全球40多个消费市场的视觉习惯，为Fenstek设计了独有websitevisual system，提取Fenstek关键文化符号，延伸出标准字、标准色以及标。
CASE STUDY · CanBrand
Fentai website
Fentai website · website design
01
Project overviewProject Overview
In 2012, Fentai website commissioned CanBrand to deliver website design. The visual direction was set by lead designer Shi Haibin after studying the context of import and export; the engagement delivered the full file set and implementation hand-over Fentai website needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 Fenstek
|
Period: 2012年 Client industry: import and export/玻璃工艺 |
Scope of work: website design Design team: CanBrand design team |
Fenstek是一个玻璃工艺Company,拥有超过15年的professionalism生产和供应manufacturing机械经经验。悠久的发展历史保证了自身的良好质量以及优质Services。在PVC门窗、铝门窗、中空玻璃机械等众多领域有着自身的技术优势。
需求 DEMAND
作为本土企业产品面对国际市场，Fenstek需要在网络窗口上为海外客户展现其技术实力和品牌文化，为了and国外企业竞争，Fenstek找到CanBrand design team，希望得到一个足够国际化的website design提案。
方法 APPROACH
CanBrand design team深入研究Fenstek所面向的全球40多个消费市场的视觉习惯，为Fenstek设计了独有websitevisual system，提取Fenstek关键文化符号，延伸出标准字、标准色以及标准型，共同构成website的整体构建，无论在哪一版块，都展现着Fenstek的独特魅力。
Work ACHIEVEMENTS
如今的Fenstek在国内的总部architecture规模面积也达到5000平方米，而且在国际市场上享有很高的声誉，有超过2000的客户和在China23个办事处为全球40多个国家提供Services,国外分Company在美国、巴西、印度、香港等地不断设立。
03
Design approachDesign Approach
Fentai website的图形色彩字体，围绕import and export属性展开；Fentai website的辨识度and延展性俱佳。
Fentai website的website design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Fentai website示例执行不走样。
Fentai website的rollout场景贴合import and export实际，覆盖门头、大屏and公文；Fentai website自图纸到实物全程交底，Fentai website验收合格。
04
Project valueProject Value
With the project complete, Fentai website owns a visual asset base covering website design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
