CASE STUDY · CanBrand

Huaxia Liangzi

Huaxia Liangzi · website design

  • Client / CLIENTHuaxia Liangzi
  • Industry / INDUSTRYwellness
  • Service / SERVICEwebsite design
  • Date / DATEApril 2013
01

Project overviewProject Overview

In April 2013, Huaxia Liangzi commissioned CanBrand to deliver website design. The visual direction was set by lead designer Shi Haibin after studying the context of wellness; the engagement delivered the full file set and implementation hand-over Huaxia Liangzi needed, giving the brand a consistent identity with room to extend.

02

Project showcaseProject Showcase

客户 Huaxia Liangzi集团


Period: 2013年四月

Client industry: wellness   

Scope of work: website design

Design team: CanBrand design team

Huaxia Liangzi集团始创于1997年,是Chinahealth careServicesindustries的领军企业,国际著名养生health careServices品牌。15年来,专注于为精英阶层提供一种零压力的健康生活and休闲方式。Huaxia Liangzi集团是经国家有关部门批准,专门从事medicalhealth careindustries的集团化Company,在全国拥有三百多家连锁分店,总部设在ShandongJinan,分布在北京、上海、广州、Shandong、河南、河北、湖南、广西等省市地区。Huaxia Liangzi集团在发展中建立了优秀的企业文化和规范的管理制度,现有干部员工三万多人。Huaxia Liangzi在其本部,设有技术力量雄厚的自然疗法研究院,封闭强化式的员工培训基地,并andShandong儒商学院联合开设了中医professionalism,为企业长远发展培养后备力量。

 

 

需求 DEMAND


在website design中融入China元素和国际化风格,做出反映Huaxia LiangziCorporate image和文化的website。

 
 

方法 APPROACH 


通过professionalism的website策划及执行,CanBrand在界面设计中融合China传统元素和国际化风格,美观大气;栏目结构和Services引导布局合理、层次分明;交互功能丰富灵活。在很好的反映Huaxia Liangzi经营规模、形象文化的同时,CanBrand更注重搜索引擎检索, with便Huaxia Liangzi积累网络营销资源;便于Huaxia Liangzi管理维护、提高工作效率。

 


Work
 ACHIEVEMENTS  


CanBrand为Huaxia Liangzi所设计的website,融合了China传统元素和国际化风格,保持传统的同时,也and国际接轨;合理的布局和层次也为顾客带去方便,对于Huaxia Liangzi的日常管理和工作效率有着很大的帮助,得到了Huaxia Liangzi和顾客的一致好评,为Huaxia Liangzi的推广奠定了基础。

 

 

 

03

Design approachDesign Approach

Huaxia Liangzi设计策略Strategy

通过professionalism的website策划及执行,CanBrand在界面设计中融合China传统元素和国际化风格,美观大气。

设计释义Interpretation

Huaxia Liangzi的图形色彩字体,围绕wellness属性展开;Huaxia Liangzi的辨识度and延展性俱佳。

视觉规范Guidelines

Huaxia Liangzi的website design规范覆盖网格、色彩字体;组合禁用规则齐备,参照Huaxia Liangzi示例执行不走样。

application extensionsApplication

Huaxia Liangzi的rollout场景贴合wellness实际,覆盖门头、大屏and公文;Huaxia Liangzi自图纸到实物全程交底,Huaxia Liangzi验收合格。

04

Project valueProject Value

With the project complete, Huaxia Liangzi owns a visual asset base covering website design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.

START A PROJECT

If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.

If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.

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