为了贴合华夏摇篮education在省内的办学思想andServices理念，CanBrand进入华夏摇篮体系内部，将“友好”、“善良”、“活力”、“文明”、“智慧”五项education元素归纳成五中色素，并结合容易让家长接受。
CASE STUDY · CanBrand
Huaxia Kindergarten
Huaxia Kindergarten · website design
01
Project overviewProject Overview
In 2016, Huaxia Kindergarten commissioned CanBrand to deliver website design. The visual direction was set by lead designer Shi Haibin after studying the context of education; the engagement delivered the full file set and implementation hand-over Huaxia Kindergarten needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 华夏摇篮education
|
Period: 2016年 Client industry: education/培训 |
Scope of work: website design Design team: CanBrand design team |
华夏摇篮education是Jinan一家大型儿童education机构，面向婴幼儿education、小初中课程辅导等育儿education，在省内educationindustries有较高声誉。
需求 DEMAND
华夏摇篮education在2016年迎来一个新的发展阶段，为了能够进一步巩固在市场地位，形象升级工作势在必行。
方法 APPROACH
为了贴合华夏摇篮education在省内的办学思想andServices理念，CanBrand进入华夏摇篮体系内部，将“友好”、“善良”、“活力”、“文明”、“智慧”五项education元素归纳成五中色素，并结合容易让家长接受的五星形状and圆形结合，给人视觉上的享受，提高华夏摇篮education的亲切度。
Work ACHIEVEMENTS
华夏摇篮在新的一年里又一次刷新了industries内的业绩，为上千户家庭提供了优质学前educationand中小学education。
03
Design approachDesign Approach
Huaxia Kindergarten的图形色彩字体，围绕education属性展开；Huaxia Kindergarten的辨识度and延展性俱佳。
Huaxia Kindergarten的website design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Huaxia Kindergarten示例执行不走样。
Huaxia Kindergarten的rollout场景贴合education实际，覆盖门头、大屏and公文；Huaxia Kindergarten自图纸到实物全程交底，Huaxia Kindergarten验收合格。
04
Project valueProject Value
With the project complete, Huaxia Kindergarten owns a visual asset base covering website design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
