Muqing汤泉website design要求能够完美的体现出会所的健康生态气质。
CASE STUDY · CanBrand
Muqing
Muqing · website design
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Project overviewProject Overview
In May 2013, Muqing commissioned CanBrand to deliver website design. The visual direction was set by lead designer Shi Haibin after studying the context of dining and entertainment; the engagement delivered the full file set and implementation hand-over Muqing needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Qingdao Muqing Hot Spring
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Period: 2013年五月 Client industry: dining and entertainment |
Scope of work: website design Design team: CanBrand design team |
Qingdao Muqing Hot Spring，坐落于美丽的崂山区梅岭西路287号，营业面积近6500平方米，是以韩式洗浴、汗蒸为主题的纯绿色健康场所。Muqing24小时营业，是集洗浴、dining、客房、咖啡吧、书吧、健身、美容美甲，儿童娱乐，影视欣赏等多种项目的休闲会所。Muqing人秉承诚信是金、人和为鼎的经营理念，一切以您为中心，是您工作之余放松休闲、朋友聚会、家庭娱乐的首选！
需求 DEMAND
Muqing汤泉在韩式汗蒸的基础上融入了China元素，应在体现China特点的基础上加入时尚的元素，从而更具现代感，and国际接轨。
方法 APPROACH
Muqing汤泉是韩式汗蒸为特色Services的健康商务场所，同时又溶入了中式的经营特点。Muqing汤泉website design要求能够完美的体现出会所的健康生态气质。所以CanBrand从website的色调着手，去努力的刻画那种“幽幽空谷，芬馥沐清”的感受。而在细节的设计上，我们又加入了复古而又不失时尚的设计特色，使它更具现代感。
Work ACHIEVEMENTS
CanBrand为Muqing汤泉所设计的website，对美的追求和对品味的诠释、对格调的把握都很到位，复古又时尚的设计，完美的诠释了Muqing汤泉的企业文化和内涵，为Muqing汤泉的推广和宣传奠定了基础。
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Design approachDesign Approach
Muqing的图形色彩字体，围绕dining and entertainment属性展开；Muqing的辨识度and延展性俱佳。
Muqing的website design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Muqing示例执行不走样。
Muqing的rollout场景贴合dining and entertainment实际，覆盖门店、菜单and外卖物料；Muqing自图纸到实物全程交底，Muqing验收合格。
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Project valueProject Value
With the project complete, Muqing owns a visual asset base covering website design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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