面对大前景的大市场环境下，CanBrand受托为Nano改良视觉品牌并帮其塑造网络品牌形象。
CASE STUDY · CanBrand
Nano
Nano · website design
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Project overviewProject Overview
In April 2013, Nano commissioned CanBrand to deliver website design. The visual direction was set by lead designer Shi Haibin after studying the context of foundry industry; the engagement delivered the full file set and implementation hand-over Nano needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 ShandongJinanNano精密仪器有限Company
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Period: 2013年四月 Client industry: foundry industry |
Scope of work: website design Design team: CanBrand design team |
ShandongJinanNano精密仪器有限Company，是一家具有完全知识产权的professionalism化的矿物铸造企业。实现矿物铸造材料研究，产品设计。模具设计andmanufacturing，产品生产加工、辅助配件装配为一体的现代化企业。
需求 DEMAND
虽然Nano的技术水平呈上升趋势，但是由于受地域影响品牌宣传力缺乏，未大量打入高端国际市场。
方法 APPROACH
面对大前景的大市场环境下，CanBrand受托为Nano改良视觉品牌并帮其塑造网络品牌形象。通过Brand value评估C.B.VA系统严谨的前期市场评估分析。我们为其品牌塑造了新的网页形象以及产品形象。
Work ACHIEVEMENTS
CanBrand为Nano所设计的website，website整体风格简洁、大气，具有国际化风格，and国际接轨，得到了Nano和顾客的一致好评，为Nano的品牌宣传和走向国际市场奠定了基础。
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Design approachDesign Approach
Nano的图形色彩字体，围绕foundry industry属性展开；Nano的辨识度and延展性俱佳。
Nano的website design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Nano示例执行不走样。
Nano的rollout场景贴合foundry industry实际，覆盖门头、大屏and公文；Nano自图纸到实物全程交底，Nano验收合格。
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Project valueProject Value
With the project complete, Nano owns a visual asset base covering website design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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