为了改变Qingmu化学材料的Corporate image，CanBrand深入了解企业情况，结合市场调研系统分析市场偏见原因，发现Qingmu之所以被误解是因为其形象容易使市场群体联想到重工industries，对其的信任度and技术成熟。
CASE STUDY · CanBrand
Qingmu
Qingmu · website design
01
Project overviewProject Overview
In 2014, Qingmu commissioned CanBrand to deliver website design. The visual direction was set by lead designer Shi Haibin after studying the context of chemicals; the engagement delivered the full file set and implementation hand-over Qingmu needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 荣成Qingmu化学材料有限Company
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Period: 2014年 Client industry: chemicals/新材料 |
Scope of work: website design Design team: CanBrand design team |
荣成Qingmu化学材料股份有限Company是一家professionalism从事高端精细chemicals业务，并集功能性化学材料研发、生产和销售为一体的精细chemicals企业。专为特殊新兴industries提供和生产各种electronics级功能性化学材料和功能性化学材料解决proposals。
需求 DEMAND
Qingmu找到CanBrand design team寻求在视觉更新上的帮助，为了能够更好地宣传Corporate image，摆脱市场对自身低端落后的负面印象。
方法 APPROACH
为了改变Qingmu化学材料的Corporate image，CanBrand深入了解企业情况，结合市场调研系统分析市场偏见原因，发现Qingmu之所以被误解是因为其形象容易使市场群体联想到重工industries，对其的信任度and技术成熟度产生怀疑。CanBrand根据这一线索，为Qingmu从website为开端，改变Corporate image，设计符合Qingmu形象and市场需求的websitevisual system。
Work ACHIEVEMENTS
Qingmu在随后的发展道路上不断地出现转机，and浙江大学、大连理工大学等国内外相关的研发机构和科研院所建立了密切的科研和产品开发的合作伙伴关系，为客户提供electronics级化学新材料和electronics化学材料解决proposals。
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Design approachDesign Approach
Qingmu的图形色彩字体，围绕chemicals属性展开；Qingmu的辨识度and延展性俱佳。
Qingmu的website design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Qingmu示例执行不走样。
Qingmu的rollout场景贴合chemicals实际，覆盖门头、大屏and公文；Qingmu自图纸到实物全程交底，Qingmu验收合格。
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Project valueProject Value
With the project complete, Qingmu owns a visual asset base covering website design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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