CanBrand为Car Lovers的的文化and诉求设计了professionalism的网页系统，为了展现Car Loversprofessionalism高效的Services质量，website的设计更加简洁，充满现代感和科技感，让用户快速在website中找到自己所需要的Services。
CASE STUDY · CanBrand
Car Lovers
Car Lovers · website design
01
Project overviewProject Overview
In May 2014, Car Lovers commissioned CanBrand to deliver website design. The visual direction was set by lead designer Shi Haibin after studying the context of auto care; the engagement delivered the full file set and implementation hand-over Car Lovers needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 Car Lovers
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Period: 2014年五月 Client industry: auto care |
Scope of work: website design Design team: CanBrand design team |
Car Lovers（AUTOISM）秉承“以养代修”的爱车理念，开创了“4F”automotive升级Services模式，希望打造一家致力于automotive系统性能修复还原升级的全国连锁性企业，并以换位思考的角度对车主及爱车负责，让车主不花一分冤枉钱，享受到可信赖的承诺式Services。
需求 DEMAND
Car Lovers希望将其领先的研发Work、良好的品牌口碑、成功的经营模式、完善的Services体系，融入到全新的爱车优能新时代，使其在automotive性能升级industries占领领先地位。
方法 APPROACH
CanBrand为Car Lovers的的文化and诉求设计了professionalism的网页系统，为了展现Car Loversprofessionalism高效的Services质量，website的设计更加简洁，充满现代感和科技感，让用户快速在website中找到自己所需要的Services。
Work ACHIEVEMENTS
Car Lovers的品牌形象and其开创的industries领先的“4F”（Full cleaning完全清理、Full repairing完全修复、Full returning充分还原、Full upgrading全面升级）automotive升级Services模式完美融合，并得到了广大车主的接受and认可，充分肯定了本Company的Brand positioningand设计价值。
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Design approachDesign Approach
Car Lovers的图形色彩字体，围绕auto care属性展开；Car Lovers的辨识度and延展性俱佳。
Car Lovers的website design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Car Lovers示例执行不走样。
Car Lovers的rollout场景贴合auto care实际，覆盖门店、brochureand导视；Car Lovers自图纸到实物全程交底，Car Lovers验收合格。
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Project valueProject Value
With the project complete, Car Lovers owns a visual asset base covering website design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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