经过深入的研究and思考，CanBrand design team为PowerChina制定了一套独特的视觉表现proposals，将PowerChina的企业文化and现有的视觉形象相结合，分别形成一套完整brochure和一套实用折页，brochure展现企业Ethosand。
CASE STUDY · CanBrand
PowerChina
PowerChina · Brochure design
01
Project overviewProject Overview
In 2013, PowerChina commissioned CanBrand to deliver Brochure design. The visual direction was set by lead designer Shi Haibin after studying the context of government; the engagement delivered the full file set and implementation hand-over PowerChina needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 PowerChina
|
Period: 2013年 Client industry: government/电力/industrial |
Scope of work: Brochure design/折页设计 Design team: CanBrand design team |
China电力建设集团有限Company（简称：PowerChina）是经国务院批准，是于2011年年底在China水利水电建设集团Company、China水电工程顾问集团Company和国家电网Company、China南方电网有限责任Company所属的14个省（市、区）电力勘测设计、工程、equipment manufacturing企业基础上组建的国有独资Company。
需求 DEMAND
为了能够and国际接轨，PowerChina将为大型客户提供更优质的Services。而在Corporate image展示的过程中要将PowerChina“科技领先”、“Services至上”的企业宗旨以视觉形象呈现出来，则需要一系列的brand buildingand设计策略。找到CanBrand designCompany的PowerChina，将自己的企业发展的规划and自身特色一并讲解，希望能够得到视觉设计方面的帮助。
方法 APPROACH
经过深入的研究and思考，CanBrand design team为PowerChina制定了一套独特的视觉表现proposals，将PowerChina的企业文化and现有的视觉形象相结合，分别形成一套完整brochure和一套实用折页，brochure展现企业Ethosand诉求，简洁而大气的将PowerChina在industries的地位凸显出来；而折页则是侧重于PowerChina的综合实力，将客户想要了解的各种credentialsand技术以视觉形式呈现，吸引客户使其信服。
Work ACHIEVEMENTS
经过视觉形象呈现的改良，PowerChina得到客户的国内外目标客户的注意，成功承揽下几个国内大型项目，在水利水电设计建设及新能源开发、火电电网、基础设施建设等领域奉献了一系列令世人瞩目的精品工程。
03
Design approachDesign Approach
PowerChina的图形色彩字体，围绕government属性展开；PowerChina的辨识度and延展性俱佳。
PowerChina的Brochure design规范覆盖网格、色彩字体；组合禁用规则齐备，参照PowerChina示例执行不走样。
PowerChina的rollout场景贴合government实际，覆盖门头、大屏and公文；PowerChina自图纸到实物全程交底，PowerChina验收合格。
04
Project valueProject Value
With the project complete, PowerChina owns a visual asset base covering Brochure design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
05
Related projectsRelated Projects
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
