CanBrand结合以往经验，对Luya Culture的市场进行充分的调研，寻找市场and品牌的突破点，然后结合Luya Culture有限Company的内涵和企业Ethos，创造性的设计出Luya Culture的品牌。
CASE STUDY · CanBrand
Luya Culture
Luya Culture · Brand identity design
01
Project overviewProject Overview
In May 2002, Luya Culture commissioned CanBrand to deliver Brand identity design. The visual direction was set by lead designer Shi Haibin after studying the context of corporate consulting; the engagement delivered the full file set and implementation hand-over Luya Culture needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 JinanLuya Culture有限Company
|
Period: 2002年五月 Client industry: corporate consulting |
Scope of work: Brand identity design Design team: CanBrand design team |
Luya Culture有限Company位于ShandongJinan历下区南北历山街40号，主营项目：corporate consulting。 Luya Culture始终坚持诚信和让利于客户，坚持用自己的Services去打动客户。
需求 DEMAND
Luya Culture缺乏品牌意识，没有完善的visual identity system，很难在市场上留下视觉形象，影响了Luya Culture未来的发展。
方法 APPROACH
CanBrand结合以往经验，对Luya Culture的市场进行充分的调研，寻找市场and品牌的突破点，然后结合Luya Culture有限Company的内涵和企业Ethos，创造性的设计出Luya Culture的品牌。
Work ACHIEVEMENTS
Luya Culture的Brand design得到了广大消费者的认可，充分肯定了本Company对品牌的设计and定位的远见卓识，并为Luya Culture有限Company带来了前所未有的效益。
03
Design approachDesign Approach
Luya Culture的图形色彩字体，围绕corporate consulting属性展开；Luya Culture的辨识度and延展性俱佳。
Luya Culture的Brand identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Luya Culture示例执行不走样。
Luya Culture的rollout场景贴合corporate consulting实际，覆盖门头、大屏and公文；Luya Culture自图纸到实物全程交底，Luya Culture验收合格。
04
Project valueProject Value
With the project complete, Luya Culture owns a visual asset base covering Brand identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
05
Related projectsRelated Projects
START A PROJECT
If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
项目咨询｜获取proposalsInquiry｜Get Proposal
