CanBrand沿袭鲁商集团一贯的沉稳and成熟，提取标准色系形成其品牌标识，充分展示鲁商集团在众多industries中的突出实力，用视觉设计策略规范brochure内容，吸引市场关注，完善鲁商集团所提供的Servicesexperience。
CASE STUDY · CanBrand
Lushang Group brochure
Lushang Group brochure · Brochure design
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Project overviewProject Overview
In 2015, Lushang Group brochure commissioned CanBrand to deliver Brochure design. The visual direction was set by lead designer Shi Haibin after studying the context of industry; the engagement delivered the full file set and implementation hand-over Lushang Group brochure needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Shandong商业集团有限Company
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Period: 2015年 Client industry: industry/国企 |
Scope of work: Brochure design Design team: CanBrand design team |
鲁商集团是1992年底由Shandong商业厅整建制转体组建的大型state-owned enterprise，经营范围包括现代零售、real estate、酒店旅游、文化media、物产、education、automotive贸易等多个领域，拥有两家上市Company（“银座股份”、“鲁商置业”）、一家国家级农产品物流工程技术中心和“润洁”、“银座”、“明仁”三个China驰名商标，从业人员近20万人。现由Shandong人民government国有资产监督管理委员会直接监管。
需求 DEMAND
鲁商集团andCanBrand保持长期的合作关系，CanBrand一直为其提供视觉设计、空间展示andBrochure design，此次website更新，鲁商集团依旧委托CanBrand design team统筹进行。
方法 APPROACH
CanBrand沿袭鲁商集团一贯的沉稳and成熟，提取标准色系形成其品牌标识，充分展示鲁商集团在众多industries中的突出实力，用视觉设计策略规范brochure内容，吸引市场关注，完善鲁商集团所提供的Servicesexperience系统。
Work ACHIEVEMENTS
鲁商集团的新一轮形象整合更新为其赢得高度的市场评价，凭借其优秀的内部管理系统and社会影响力，连续多年位居ShandongServices业首位，曾先后荣获“Shandong企业管理奖”，“Shandong60年60品牌”等多个Awards奖项。
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Design approachDesign Approach
Lushang Group brochure的图形色彩字体，围绕industry属性展开；Lushang Group brochure的辨识度and延展性俱佳。
Lushang Group brochure的Brochure design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Lushang Group brochure示例执行不走样。
Lushang Group brochure的rollout场景贴合industry实际，覆盖门头、大屏and公文；Lushang Group brochure自图纸到实物全程交底，Lushang Group brochure验收合格。
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Project valueProject Value
With the project complete, Lushang Group brochure owns a visual asset base covering Brochure design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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Related projectsRelated Projects
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If you need comparable work in logo, VI, packaging, wayfinding and exhibition space, or a cultural IP brand upgrade, send us your project brief — we provide an initial assessment and a scoping discussion free of charge.
If you have similar demands for logo, VI, packaging, signage or cultural IP branding, please submit your project brief. We offer free preliminary assessment and consultation.
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