Muqing汤泉的Brochure design继承了其website复古不失时尚的设计特色，充分展现韩式汗蒸融入China元素重新焕发活力的特色。
CASE STUDY · CanBrand
Qingdao Muqing Hot Spring
Qingdao Muqing Hot Spring · Brochure design
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Project overviewProject Overview
In April 2013, Qingdao Muqing Hot Spring commissioned CanBrand to deliver Brochure design. The visual direction was set by lead designer Shi Haibin after studying the context of dining and entertainment; the engagement delivered the full file set and implementation hand-over Qingdao Muqing Hot Spring needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 Qingdao Muqing Hot Spring
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Period: 2013年四月 Client industry: dining and entertainment |
Scope of work: Brochure design Design team: CanBrand design team |
Qingdao Muqing Hot Spring，坐落于美丽的崂山区梅岭西路287号，营业面积近6500平方米，是以韩式洗浴、汗蒸为主题的纯绿色健康场所。Muqing24小时营业，是集洗浴、dining、客房、咖啡吧、书吧、健身、美容美甲，儿童娱乐，影视欣赏等多种项目的休闲会所。Muqing人秉承诚信是金、人和为鼎的经营理念，一切以您为中心，是您工作之余放松休闲、朋友聚会、家庭娱乐的首选！
需求 DEMAND
Muqing汤泉在韩式汗蒸的基础上融入了China元素，应在体现China特点的基础上加入时尚的元素，从而更具现代感，and国际接轨。
方法 APPROACH
Muqing汤泉的Brochure design继承了其website复古不失时尚的设计特色，充分展现韩式汗蒸融入China元素重新焕发活力的特色。为了使沐清汤泉的自身形象进一步让人接受，brochure的重点放到了人们对沐清的信任and享受的过程，给客户带来更加亲切的视觉experience。
Work ACHIEVEMENTS
CanBrand为Muqing汤泉所设计的website，对美的追求和对品味的诠释、对格调的把握都很到位，复古又时尚的设计，完美的诠释了Muqing汤泉的企业文化和内涵，为Muqing汤泉的推广和宣传奠定了基础。
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Design approachDesign Approach
Qingdao Muqing Hot Spring的图形色彩字体，围绕dining and entertainment属性展开；Qingdao Muqing Hot Spring的辨识度and延展性俱佳。
Qingdao Muqing Hot Spring的Brochure design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Qingdao Muqing Hot Spring示例执行不走样。
Qingdao Muqing Hot Spring的rollout场景贴合dining and entertainment实际，覆盖门店、菜单and外卖物料；Qingdao Muqing Hot Spring自图纸到实物全程交底，Qingdao Muqing Hot Spring验收合格。
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Project valueProject Value
With the project complete, Qingdao Muqing Hot Spring owns a visual asset base covering Brochure design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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