CanBrand design team运用调研系统针对神州贝尔的目标消费市场进行了视觉分析、需求分析、目标分析等一系列研究，将市场上对神州贝尔存在资源价值的客户的诉求一一探索，结合神州贝尔的企业文化。
CASE STUDY · CanBrand
Shenzhou Beier Electronics
· corporate brochure design
01
Project overviewProject Overview
In 2008, commissioned CanBrand to deliver corporate brochure design. The visual direction was set by lead designer Shi Haibin after studying the context of IT; the engagement delivered the full file set and implementation hand-over needed, giving the brand a consistent identity with room to extend.
02
Project showcaseProject Showcase
客户 神州贝尔
|
Period: 2008年 Client industry: IT/销售/electronics设备 |
Scope of work: corporate brochure design Design team: CanBrand design team |
神州贝尔是一家professionalism从事计算机维修、维护、IT外包、数据安全及计算机相关产品销售及网络建设的科技Company。旗下产品涵盖了计算机（台式机、笔记本）维修、系统维护、网络维护、桌面管理Services、IT运维外包（含咨询）、人员外包、网络安全、数据恢复等方面，在Jinan占据了一定量的市场资源。
需求 DEMAND
在一系列的市场竞争过程中，神州贝尔越来越重视品牌宣传的作用，希望能够通过视觉冲击力强，富有节奏感的Brochure design带给客户新的experience和可信赖的Corporate image传递，从而突破销售瓶颈。为了实现市场规模的拓展，神州贝尔主动找到CanBrand design team，希望的的解决办法。
方法 APPROACH
CanBrand design team运用调研系统针对神州贝尔的目标消费市场进行了视觉分析、需求分析、目标分析等一系列研究，将市场上对神州贝尔存在资源价值的客户的诉求一一探索，结合神州贝尔的企业文化and实力，为其塑造科技感十足，展现高端技术and可信赖品质的Brochure designproposals。
Work ACHIEVEMENTS
经过一轮完善的市场分析之后，神州贝尔不但理清了市场成分划分， 更根据industries中日益增长ITServices需求，利用自己的技术优势进行扩张，不断开发出满足客户需求的便捷、高性价比Services产品。
03
Design approachDesign Approach
Shenzhou Beier Electronics的图形色彩字体，围绕IT属性展开；Shenzhou Beier Electronics的辨识度and延展性俱佳。
Shenzhou Beier Electronics的corporate brochure design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Shenzhou Beier Electronics示例执行不走样。
Shenzhou Beier Electronics的rollout场景贴合IT实际，覆盖展会、brochureand数字界面；Shenzhou Beier Electronics自图纸到实物全程交底，Shenzhou Beier Electronics验收合格。
04
Project valueProject Value
With the project complete, owns a visual asset base covering corporate brochure design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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