CanBrand design team深入天泰厂区，了解企业文化and品牌Ethos，并通过对国际市场的研究，为Tiantai Group进行全方位的packagingand改造，制定能够助力品牌上市计划的品牌形象proposals。
CASE STUDY · CanBrand
Shandong Tiantai Group corporate brochure
Shandong Tiantai Group corporate brochure · brand visual identity design
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Project overviewProject Overview
In 2012, Shandong Tiantai Group corporate brochure commissioned CanBrand to deliver brand visual identity design. The visual direction was set by lead designer Shi Haibin after studying the context of industrial; the engagement delivered the full file set and implementation hand-over Shandong Tiantai Group corporate brochure needed, giving the brand a consistent identity with room to extend.
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Project showcaseProject Showcase
客户 ShandongTiantai Group
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Period: 2012年 Client industry: industrial/钢铁 |
Scope of work: brand visual identity design/企业brochure/Commercial photography/空间展示 Design team: CanBrand design team |
Tiantai Group成立于2005年，前身是Shandong天泰钢塑有限Company，是一家集研发、设计、生产、销售、物流于一体的大型企业。拥有现代化精密生产manufacturing的管理体系and高精尖的管理Team，在industries内享有较高声誉。随着2010年以来的政策调整，Tiantai Group经过充分准备，着力打开国际市场，并and2012年在伦敦证券交易所创业板上市，成为Shandong第一家境外上市企业。
需求 DEMAND
在Tiantai Group上市之前，作为国内一家民营企业，Tiantai Group并没有品牌形象意识，缺乏完整的企业识别系统，这一系列问题都给推进集团上市计划带来了不小的阻力。天泰主动找到CanBrand design team，希望通过完善的视觉形象改造帮助集团上市，展现企业文化。
方法 APPROACH
CanBrand design team深入天泰厂区，了解企业文化and品牌Ethos，并通过对国际市场的研究，为Tiantai Group进行全方位的packagingand改造，制定能够助力品牌上市计划的品牌形象proposals。将原本独立的“GTS”的英文元素进行整合，使其贯穿连接形成统一风格，展现Tiantai Group团结进取的企业Ethos，同时Tiantai Group的Corporate image体现在brochure方面一样需要使其and国际接轨，帮助国外客户更好的理解Tiantai Group的企业文化。
Work ACHIEVEMENTS
Tiantai Group在形象改造顺利成为Shandong第一家境外上市企业，在国际市场一举成名，吸引了大量海外资本的注入，在二十几天的时间内,Tiantai Group的总市值达到4亿元之多，成为国内industries典范。在不断的发展融资之中，Tiantai Group不断的创造着industries奇迹，荣获Shandong“最佳民营企业界商业领袖”称号and“最具升值潜力的十大民营企业新星之一”。
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Design approachDesign Approach
Shandong Tiantai Group corporate brochure的图形色彩字体，围绕industrial属性展开；Shandong Tiantai Group corporate brochure的辨识度and延展性俱佳。
Shandong Tiantai Group corporate brochure的brand visual identity design规范覆盖网格、色彩字体；组合禁用规则齐备，参照Shandong Tiantai Group corporate brochure示例执行不走样。
Shandong Tiantai Group corporate brochure的rollout场景贴合industrial实际，覆盖门头、大屏and公文；Shandong Tiantai Group corporate brochure自图纸到实物全程交底，Shandong Tiantai Group corporate brochure验收合格。
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Project valueProject Value
With the project complete, Shandong Tiantai Group corporate brochure owns a visual asset base covering brand visual identity design. Subsequent materials reuse the same master files, so the identity stays consistent across enquiries, campaigns and reviews, while long-term management costs are amortised.
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